Our vision
We believe that great coffee should be clear, accessible and honest. We want to remove the barriers that make specialty coffee seem intimidating and bring it closer to everyone's tastes and preferences. That's why we strive to present the highest quality coffees in a simple, transparent and friendly way.
Through direct relationships with producers, careful selection of beans and our constant attention to detail, we aim to build a benchmark of excellence in specialty coffee in Romania.
Our vision is to be a point of reference for all those who love coffee – whether they are just starting out or passionate connoisseurs – and to make every moment of the daily ritual more beautiful and meaningful.
The values that inspire and guide us
Specialist Ambassadors
Specialist Ambassadors
We make specialty coffee easy to understand! Our desire is to present a selection of extremely complex coffees, from very rare varieties to sweet, balanced blends and single-origin coffees.
We like to provide you with clarity so that you can easily navigate the complexity of specialty coffee. You can easily find your way through our selection and simply enjoy your daily ritual.
The greatest satisfaction for us is when we hear from our customers that we have made their lives easier when it comes to coffee.
Coffee for everyone
Coffee for everyone
We love making great, affordable coffee, not exclusive. Specialty coffee has always been recognized as a quality product, but it can sometimes be intimidating for consumers. Understanding the multiple layers of flavor profiles and taste preferences has led us to build a coffee collection where most of us can find a favorite coffee.
Trade through relationships
Trade through relationships
We market coffee directly, to make it accessible. We visit the origins of our coffee every year, to understand the people, the culture, the processing and the terroir. We taste and choose the coffees we prefer from the people we feel connected to, we do not chase high coffee rating scores, but favor delights, quality, human relationships and transparency.
Good team
Good team
If you enjoy our coffees, you should know that behind them is a team of good people. Our colleagues, suppliers and customers work together to make it all happen, so we are grateful to be part of this journey!
Born in Bucharest
Born in Bucharest
We are part of this amazing and energetic city, which is our home and source of inspiration every day! It is a city where people are open and have a special relationship with great coffee. Our roasting style is taken from the local coffee culture, to give you the best experience!
